Moms & Families Asked To Express Their “Summer Peepsonality”
With New PEEPS® Flavors – Bubble Gum & Sweet Lemonade
The Terri & Sandy Solution Debuts PEEPS® Summer Social Media Campaign
New York, New York (July, 2013) – To debut the new PEEPS® summer flavors, Bubble Gum and Sweet Lemonade, The Terri & Sandy Solution has launched a social media campaign to spark excitement about thebrand’s first ever summer products. The campaign created by the boutique advertising agency located in New York City showcases some of the incredible and creative ways consumers can use the new flavors in summer recipes, crafts, and other fun activities. This includes the especially popular summer treat s’mores being turned into “s’meeps” or s’more Peeps. The goal of the social media campaign is to provide parents with fun summer-themed activities that they can share with their kids.
The new Bubble Gum and Sweet Lemonade flavors are the first summer products to be released by the traditionally holiday-focused PEEPS brand. They were inspired by the taste of classic summer treats but have been transformed into the iconic chick shape. Additionally, each package of Sweet Lemonade PEEPS sold helps to support The Alex’s Lemonade Stand Foundation, an organization dedicated to treating and curing children with cancer.
Earlier in the summer, The Terri & Sandy Solution asked mommy bloggers from across the country to post about how they would express their summer “Peepsonality” using the two new flavors. Some of the nearly endless possibilities included a PEEPS pool party, a recipe for PEEPS fondue, and a lemonade stand where every glass was topped with a Sweet Lemonade chick. For inspiration and ideas in this social media campaign, please visit https://www.facebook.com/
“PEEPS have always inspired incredible craft and recipe ideas. You can search Pinterest and find the most unbelievable consumer-generated content,” says Sandy Greenberg, Co-founder of The Terri & Sandy Solution. “We really wanted to see what consumers could do with these new flavors. Bubble Gum and Sweet Lemonade open a world of summer possibilities that this social program is igniting.” Adds Terri Meyer, Co-Founder, The Terri & Sandy Solution, “One mommy blogger threw an entire party with a PEEPS-chic summer theme. It’s just unbelievable what you can create with these new products.”
About The Terri and Sandy Solution
The Terri & Sandy Solution is a strategic and creative advertising boutique that brings clients big agency expertise faster, smarter and more cost effectively. Clients include People Magazine, Freshpet, Nestlé, Barbara’s Bakery, and Green Mountain Coffee Roasters. The company was founded by Executive Creative Directors Terri Meyer & Sandy Greenberg who spent over 25 years in the big agency world building brands for Kraft, Nestlé, Gerber, and American Standard. Terri & Sandy have won virtually every industry award and their work has been discussed and debated on Conan, CNN, Today, The View, Fox News, Access Hollywood, and TBS Funniest Commercials. Terri and Sandy have been 20-year creative partners at such agencies as Draftfcb, JWT, and DMB&B. In the short time since their company’s inception in 2010, they have had startling success in winning big agency clients.
For more information about The Terri and Sandy Solution, please visit www.terrisandysolution.com