Going grocery shopping often leads to impulse buys for many people and putting more on their credit cards than intended. This is because store layouts and advertising are designed to make us want to buy more.
It is no coincidence that many supermarkets roast chicken and bake cakes and bread in their store. They are not just doing it because they want to do you a favor by cooking food for you. They are doing it because the enticing smells make you hungry and want to buy more food.
It is for this reason that it pays never to go grocery shopping while hungry. You are more apt to buy items that are fattening and loaded with calories when you are hungry than when you go shopping with a full stomach. There are many ways to save money in the grocery store that do not mean having to sacrifice the foods that you love.
Cutting grocery costs.
People who go shopping without a grocery list usually spend more money at the store than people who already know what they are getting. Having a detailed list helps you to avoid having to go down food aisles that do not have the items on your list. This helps you to save money because you will not be tempted by attractive packages and items that are on sale but are not something you really need.
Even if food is on sale, if you buy more than you intended, you will still spend more on your weekly shopping. So be prepared with your grocery list and make a decision to buy only the items on the list.
Another way to save money is to drop a brand when you're shopping. This simply means that instead of buying the most expensive name brands, you purchase the next cheapest brands or store brands. Using this strategy can save you a bundle of money. If you do a comparison of the ingredients of the most expensive and cheapest brands you will discover that most of them are the same.
Although no one will confirm this, it is suspected that expensive brands are manufactured in the same plants and by the same people as the cheaper brands. Many people notice very little difference in the flavor and when you buy an expensive brand, you are really buying into the advertising and marketing efforts of that brand instead of its actual superior quality.
Watch out for special offers that are more expensive than other comparable items in the store. Supermarkets routinely mark up prices on products and then put a special offer sticker on the item to make it seem that there are savings to be realized.
What is really happening is that supermarkets are falsely inflating the original price and then selling it at a sale price that should actually be the regular price of the item. Be very suspicious of sales stickers. They are brightly colored to catch the eye when there are other brands with the same ingredients that are already cheaper to begin with.
Make good use of coupons and store specials that really are bargains. If there are freezer section items on sale, it may be worth it to buy more than one of each item and then keep them frozen until needed. Store coupons can amount to quite a bit of savings when they are added up.
Be sure to check for online vouchers as well since these can offer different items on sale than the regular coupons. Many grocery shops have store flyers that list all their weekly specials. It may be worth it to shop in more than one store if they are close by and each offer different items for sale.